Digital out-of-home screens with dayparted creative and live campaign reporting.
Plan your Russia digital ooh campaign
Tell us your brief. We'll shortlist digital ooh inventory across Russia.
Digital OOH is outdoor's most flexible surface. You can change creative by daypart, weather or product launch, run a campaign nationwide from a single dashboard, and measure delivery live against agreed targets.
We plan digital OOH across roadside billboards, airport terminals, mall networks and immigration halls, so your creative can meet an audience at the right hour with the right message. Every plan is transparent on share of voice, spot length and delivered impressions.
Digital out-of-home is booked by screen, share of voice and spot length. These are the sizes and environments we plan against.
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Images below are for illustrative purposes only. They are not specific to one location.
Roadside LED screens on the busiest arterial routes and city gateways. Share-of-voice controlled, dayparted, and easy to update mid-campaign for launches, tactical moments or dynamic creative.
Digital billboard advertising in Russia suits a brand that needs a serious roadside site and more than one message. Dayparts, offers and flight dates can all run on the same screen, with share of voice agreed before it goes live.
Curved-corner LED sites engineered to make anamorphic creative jump off the wall. These are the sites that get shared before anyone drives past them, and the ones that anchor a launch's PR moment.
3D anamorphic screen advertising in Russia is a launch format. The creative is built for that wall, and the site is scarce enough that a well-timed booking becomes the picture people send on from the pavement.
Digital inventory bought through DSPs and private marketplaces, planned by audience, location and moment. Reach across airport, roadside and retail networks from one buying interface with live delivery reporting.
Programmatic screen advertising in Russia puts digital out-of-home on the same plan as the rest of a digital buy: audience, place and time, with delivery you can read while the campaign is live.
LED networks running across atriums, escalator banks, food courts and mall entrances. High-frequency exposure to audiences who are already in a spending mindset.
Mall digital screen advertising in Russia follows the shopping trip, from the door to the atrium to the food court. Dayparts let a morning message give way to an evening one on the same loop.
Large-format hanging or column-wrapped screens in the middle of the mall. Long dwell times, uninterrupted sightlines and the sort of scale that makes an ordinary visit feel like an event.
Atrium screen advertising in Russia uses dwell. Shoppers look up, sit and walk the same space, so a large screen in the volume of the mall is seen for longer than a corridor panel.
Stacked digital panels running the length of the escalator, so shoppers move through the creative rather than past it. High dwell, closed sightline, and a captive moment for brand messaging.
Escalator screen advertising in Russia has a closed sightline. The ride is long enough for a product story, so the format can carry detail as well as a brand mark.
Digital LED at the front door of the mall or retail centre. The first thing shoppers see, engineered for pace-of-visit messaging and category-adjacent product launches.
Entrance screen advertising in Russia takes the first impression of the visit. It suits seasonal launches and any message that needs to be in place before the shopper is inside.
Digital screens above and around baggage carousels. Audiences are captive, dwell time is high, and the environment is where the first hour of every trip is decided.
Baggage reclaim screen advertising in Russia reaches people who are standing still. Inbound dwell at the belt is one of the longer captive moments in a journey, which is why travel, hospitality and premium brands use it.
Digital and print placements inside the cabin, from seatback screens to on-board magazines. A rare, uninterrupted moment with a captive premium audience.
In-flight advertising in Russia holds a premium audience for the length of the flight. Seatback and cabin media give luxury, finance and destination brands time to tell a story, not just show a mark.
Digital panels along the immigration and passport control approach. A calm, well-lit environment where messaging lands cleanly against a highly-engaged inbound audience.
Immigration screen advertising in Russia meets arrivals when the hall is calm and the audience is reading. It suits destination, finance and premium messages that need a moment of attention.
Explore additional solutions for every campaign objective.
Where digital ooh is booked
Open a country brief for digital ooh pricing, sample sites, and market notes.
Build visibility across Russia with outdoor advertising in Moscow and St Petersburg. From Tverskaya Street and Novy Arbat in Moscow to Nevsky Prospekt in St Petersburg, we plan campaigns across landmark billboards, digital screens, transport networks and airport media, connecting brands with residents, commuters and visitors in the country's busiest cities.
It is outdoor advertising on a screen. Roadside LED, mall networks, airport screens and in-flight seatbacks all sit in this buy. The creative can be swapped, dayparted and shared with other advertisers on the same loop. Tell us the markets and we will shortlist screens.
There is no single rate. A landmark screen is often booked by the day or the week. A network is usually bought on share of voice over a set number of weeks, or on a CPM when the buy is programmatic. Share the dates and the budget and we will price the screens.
Yes. On most networks a new file can be playing within 24 hours. We traffic it and check it, whether the change is for every market on the plan or only one.
Most screens take HD or 4K, in spots of 10 to 15 seconds. Resolution, ratio, safe zones and file type go on the plan, so the work is built once and sent out clean.
On roads, in malls, in airports, at transport hubs and on street-level networks. Airports skew towards business and international travel. Malls skew towards shoppers. Roadside is broad reach. Tell us the audience and we will match the environment.
With proof of play, impressions from audience-measurement partners, and lift studies for brand or footfall if you want them. You get a report while the campaign is up, and another when it ends.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
