Escalator panels, station-domination posters and ticket-gate media across underground networks.
Plan your India underground campaign
Tell us your brief. We'll shortlist underground inventory across India.
Underground campaigns work because the audience can't scroll past them. On the entry into the station, past the ticket gates, down the escalators, along the platform and inside the carriage, every touchpoint compounds into a memorable sequence.
We plan underground campaigns as full-journey builds rather than one-off placements. Whether you're launching a product in London, running a category takeover in Paris or dominating a flagship station in Madrid, we book across escalator panels, cross-track posters, station dominations and ticket-gate media in one integrated plan.
Underground advertising is planned as a sequence through the station, from the street to the platform.
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
Images below are for illustrative purposes only. They are not specific to one location.
Stacked digital and static panels running the length of the escalator. Commuters ride slowly past the creative, delivering the closest thing outdoor has to a captive-screen moment.
Escalator panel advertising in India is one of the few outdoor surfaces that can run a sequence. The ride is slow and the sightline is fixed, so a story can unfold between street and platform.
The classic 4, 6, 12, 16, 48 and 96-sheet formats, printed and digital, along platforms, tunnels and station corridors. This is the daily stock of an underground plan.
Poster advertising in India scales from a 4-sheet in a corridor to a 96-sheet across the tracks. A single campaign can cover intimate station sites and landmark cross-track positions together.
A full station: entrance, corridors, escalators, platforms and gates. This is the strongest single-station launch format underground.
Station domination in India makes the commute the campaign. Entrance, escalators, platforms and gates are planned as one sequence, so the station itself carries the brand.
Branded ticket-gate wraps and adjacent portrait screens. The first and last brand interaction on every underground journey, delivering unmatched frequency.
Ticket gateway advertising in India sits on the start and end of every journey. Gate wraps and the screens beside them meet the same commuters twice a day, all week.
Explore additional solutions for every campaign objective.
Where underground is booked
Open a country brief for underground pricing, sample sites, and market notes.
Reach audiences across India with outdoor advertising in Delhi and Mumbai. From Connaught Place in New Delhi to Bandra Kurla Complex in Mumbai, we plan and deliver campaigns across landmark billboards, digital screens, transport networks and airport media, connecting brands with residents, commuters and visitors in the country's major commercial centres.
Escalator panels, posters from 4-sheet up to 96-sheet, a full station, and branded ticket gates. In most cities this is simply called metro. London is the network that kept the older name.
A 6-sheet or a 48-sheet is efficient reach. A station domination or an escalator takeover is the premium. The plan is costed against the brief, network by network. Share the city and the budget and we will quote it.
4-sheet is about 1m by 1.5m. 6-sheet is 1.2m by 1.8m. 12-sheet is 3m by 1.5m. Then 16-sheet, 48-sheet at 6m by 3m, and 96-sheet at 12m by 3m. Digital equivalents are usually HD or 4K portrait. The exact spec follows the network.
Yes. Entrance, corridors, escalators, platforms and the gates. One station, every step of the way through it. Tell us which station and we will check the dates.
Posters and escalators are often three to four weeks. A domination, ticket-gate branding or a build across several formats needs six to twelve weeks, for permits, production and install. Share the date and we will say what can make it.
The London Underground is the largest network we book this way, with Paris, Madrid, Milan, Barcelona, Rome and other European systems beside it. Metros in Asia-Pacific and the Middle East are planned from the metro page. Tell us the city and we will route the brief.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
