Advertise your brand in Novy Arbat

There is no single rate for advertising on Novy Arbat. Cost depends on the format, campaign length, share of voice, time of year and how close your dates sit to peak demand in Moscow. Landmark sites typically sit above surrounding city inventory, while shorter tactical bursts or packages that combine {name} with other {city} placements can sit at different price points. Share your dates, audience and budget and we will put together transparent options before you commit.

Share the audience, the dates, the budget and any creative you already have. We check availability at Novy Arbat, confirm the specification and the price, then book it with the media owner. You do not need to contact the landlord yourself. Once you approve the plan, we handle production where it is required, the schedule and the go-live.

Iconic sites in Moscow are often held weeks or months ahead around product launches, holidays, fashion weeks, sporting events and national celebrations. Straightforward dates can sometimes be secured more quickly, but briefing us as soon as you have a window makes it easier to hold the strongest slots. The earlier we see the brief, the more flexibility we have on duration, share of voice and neighbouring inventory in Russia.

Booking units vary by format. Digital rotations at landmark sites are often sold in loops, dayparts or packages measured in days or weeks, while static large-format and building media typically run in two-week or monthly cycles. We confirm the minimum buy, typical duration and how often your creative appears once we know which inventory at Novy Arbat you are considering.