Milan Malpensa (MXP) is northern Italy's primary long-haul airport. We book premium terminal formats for brands targeting Milan's international travellers. People are inside for a connection or a wait, long enough to read a screen in arrivals or a panel in the lounge. Tell us the dates and who you need to reach, and we will send formats and a price within 48 hours.
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MXP is northern Italy's long-haul airport. Send the dates and the terminal.
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© JCDecauxMilan Malpensa serves Italy's fashion, finance and design capital with strong long-haul and European traffic among premium consumer audiences.
We plan digital screens, arrivals halls and premium formats that suit luxury, retail and corporate briefs.
million passengers / year
passenger terminals
© GSRItaly puts fashion, design, food, manufacturing and tourism on the same streets. About 59 million residents, with Milan as the commercial and fashion centre and Rome as the capital and visitor city. People walk, ride scooters and use metro and rail in the cores, while roadside still matters on the approaches. Italian is the language of the street. Trade fairs, fashion weeks and a long visitor season keep hotels, stations and shopping streets busy. Outdoor here is district-led: the fashion quarter, the historic centre, the fairgrounds, the airport road. A plan that names those places will find both residents and visitors.
Malpensa is northern Italy's long-haul airport, and in 2025 it was one of Europe's faster-growing large hubs. It handled 31.4 million passengers, up 8.6%. Two terminals split the operation. Cargo is a second, serious identity. Fashion, finance, design and inbound leisure all use this door into Milan. Linate still handles some city-centre domestic and European traffic, so Malpensa should be briefed as the intercontinental and leisure-plus-business campus, not as every Milan flight.
The audience is more commercial than Rome's, with a stronger long-haul overlay into North America, Asia and the Middle East. Fairs, fashion weeks and the corporate calendar all show up in the terminal. Terminals 1 and 2 can be planned as separate environments. Digital screens, lounge networks, gate takeovers and reclaim formats work when they follow that split and are timed against the live schedule. Arrivals still matter because a large share of people are flying to Milan itself. Gate and pier media matter on the long-haul banks.
We plan Malpensa for brands that need northern Italy's international traffic. Rome covers the capital and national inbound tourism. See Rome Fiumicino when a national Italy airport buy has to cover both, kept on one schedule.
Most commercial and fashion briefs start here because this is where northern Italy's international audience still gathers, including the fairs and the fashion calendar. City continuation is OOH in Milan.
31.4 Million
Annual Passengers
Malpensa handled 31.4 million passengers in 2025, up 8.6%.
8.6%
Year-on-year Growth
MXP was among Europe's faster-growing large airports in 2025.
2 Terminals
Passenger Campus
Terminals 1 and 2 split carriers and can be planned as separate environments.
Long-haul North
Northern Italy's Door
Malpensa carries the bulk of Milan's intercontinental passenger traffic.
Major Cargo Hub
Freight as well as Passengers
MXP is one of Europe's important air cargo airports alongside its passenger role.
Twelve proven airport advertising formats at Milan Malpensa Airport. Each placement is planned around how passengers move through MXP, with clear specs, availability and production handled by our team.
Format
Digital Billboards
Placement
Large-format LED sites across arrivals halls, landside forecourts and premium concourses at Milan Malpensa Airport. Digital billboards give your brand the scale of classic outdoor with the flexibility to rotate creative by daypart, flight bank or campaign flight. Ideal for launches and always-on presence among travellers moving through MXP.
Format
Digital Screens
Placement
Networked LCD and LED screens throughout check-in, security queues, airside walkways and gate areas at Milan Malpensa Airport. Digital screens keep your message in the passenger line of sight as people wait, walk and dwell, with creative that can update in real time against the live schedule at MXP.
Format
Static Billboards
Placement
High-impact printed spectaculars and fixed frames in the highest-visibility zones of Milan Malpensa Airport. Static billboards deliver uninterrupted brand presence for the full booking period, with production managed end to end so your creative lands cleanly in front of Milan's inbound and outbound traffic.
Format
In Flight Advertising
Placement
Onboard media linked to routes operating through Milan Malpensa Airport, from seatback and tray-table placements to cabin branding where available. In flight advertising extends your airport plan into the journey itself, reaching travellers already committed to flying via MXP.
Format
Baggage Trolley
Placement
Branded trolley advertising across landside and airside circulation at Milan Malpensa Airport. Baggage trolleys move with the passenger from kerbside to reclaim, delivering repeated exposures among arrivals and departures at MXP without competing for wall inventory.
Format
Plane Wrap
Placement
Full or partial aircraft livery programmes associated with operators and partners at Milan Malpensa Airport. A plane wrap turns the aircraft into a moving outdoor site on the apron and at the gate, giving your brand unmistakable presence wherever that aircraft is seen around MXP.
Format
Jet Bridge
Placement
Branding along the passenger boarding bridge at Milan Malpensa Airport, covering walls, floors and glazed panels where the format allows. Jet bridge media owns the final high-dwell minutes before boarding, when travellers are focused, stationary and primed to notice at MXP.
Format
Baggage Reclaim Screens
Placement
Digital screens facing the carousel belts in baggage reclaim at Milan Malpensa Airport. This is one of the longest captive dwell moments in the airport journey. Your creative runs while passengers wait for luggage, delivering sustained attention among fresh arrivals into Milan.
Format
Floor Graphics
Placement
Floor-applied creative along primary walking routes, security exits and arrivals corridors at Milan Malpensa Airport. Floor graphics guide the eye at pedestrian level and reinforce brand presence through the natural flow of passenger movement across MXP.
Format
Escalator and Lift Branding
Placement
Branding on escalator cheek panels, handrails, steps and lift interiors at Milan Malpensa Airport. Escalator and lift media interrupt vertical movement with unavoidable close-range visibility, ideal for products and messages that need to land as travellers change levels inside MXP.
Format
Pillar and Column Wraps
Placement
Full wraps around structural pillars and columns in check-in halls, retail zones and airside plazas at Milan Malpensa Airport. Pillar and column wraps create 360-degree brand architecture in the middle of passenger flow, turning fixed structure into a permanent-feeling media site at MXP.
Format
Airport Transport
Placement
Branding across airport shuttles, taxis and parking structures serving Milan Malpensa Airport. Airport transport media follows the passenger beyond the terminal, covering the last mile into Milan and the return journey, so your campaign stays visible after travellers leave MXP.
We help your brand go big, without overpaying or waiting weeks for quotes. From quoting, planning, booking, municipal approvals, production and installation, we handle it all under one roof.
The traffic exists every single day, at volumes few outdoor formats can match. Move from this gateway to the next without rebuilding your brief.
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Browse All AirportsShare your brief, timing and budget. Our team will confirm available formats, creative specs and pricing across MXP, then manage booking through to live.
Digital screens, digital billboards, gate and concourse takeovers, arrivals hall media and premium lounge networks. We share format-ready specs before your campaign goes live.
Your audience is the live passenger mix at MXP: inbound and outbound travellers, connectors where relevant, and high-intent visitors moving through arrivals, departures and lounges.
We recommend securing dates several weeks ahead, especially around peak travel seasons, major events and flagship launches. Peak inventory moves quickly at MXP.
Yes. From creative review to scheduling and live reporting, we manage the process end to end so your campaign runs smoothly at Milan Malpensa Airport.
Pricing depends on format, duration and seasonality. We build transparent options against your brief and confirm availability before you commit.
Tell us the markets, the audience and the objective. Our specialists will build the plan and manage the campaign from briefing through to delivery.
Tell us the markets, the audience and the objective. Our specialist will come back with recommended formats, availability and next steps within 48 hours.
Share a brief and a specialist will come back with recommended formats, availability and next steps within 48 hours.
